Daylab has now successfully completed the second Heyshop, located on Shanghai’s Yuyuan Road. The new store has been named ‘Heyshop 2.0’ and designers wanted to strengthen the OMO/new retail approach in a shopping space that includes hospitality areas and a photo studio and unlike pervious stores now targets male customers.
The designers believe that the success of the first edition was largely down to the way fitting rooms were rethought to enhance the offline experience. ‘Fitting rooms are often the last element to be incorporated into a retail scheme,’ said Don, ‘but, since we feel they play a huge role in creating a great customer experience, they were our starting point and our focus for Heyshop. Two of the fitting rooms are huge, large enough for a group of friends to book for an afternoon of socializing and trying on garments. Brands can also rent a fitting room for a product launch.’
Image Credit: www.frameweb.com
