France will see a particular surge in Hilton hotel openings with 20 new properties planned for the coming years, building on recent openings in Paris, Lyon, Tours and Le Havre.
Hilton is planning to open several new hotels in France that will meet the anticipated increase in demand for Hilton properties across the country. The focus for these new properties will fall on major resort destinations and provincial towns and cities.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: “In the last 12 months, despite challenging market conditions, Hilton opened six hotels in France, ranging from exciting brand entries like Canopy by Hilton Paris Trocadero to openings in new regional markets, such as Hilton Garden Inn Tours Centre and Hampton by Hilton Tours Centre.”
“As the travel market continues to recover, we are planning to accelerate that growth with a development strategy that will see our portfolio more than double in the next few years. While France is already one of Hilton’s strongest European markets, this strategy will further expand our French portfolio across a variety of brands.”
“Across Europe, as we expand, we plan to open more than 60 hotels by the end of the year, while longer-term development will see 237 hotels added to our European portfolio,” he continued. “We are confident in the travel market’s recovery following a tumultuous two years and are well poised to take advantage of the growing confidence in travel by expanding our footprint with a diverse range of properties.”
Even throughout the pandemic, Hilton’s European portfolio has grown from 450 hotels at the beginning of 2020 to 500 hotels at the end of 2021. The lifestyle and collection brands have nearly doubled their presence across Europe over the past three years.
Of Hilton’s 19 trading properties in France, recent additions include Canopy by Hilton Paris Trocadero, which opened May 2021, and Hotel Camille Paris Gare de Lyon, Tapestry Collection by Hilton, which opened in September 2021.
