The fast-fashion giant has joined hands with Chinese brand; PRONOUNCE to launch the PRONOUNCE x H&M gender-neutral collection.
Founded in 2016 by designers Yushan Li and June Zhou, PRONOUNCE is a modern menswear brand in China that pushes the boundaries of genderless clothing. Their latest collaboration with H&M has seen them inspired by H&M’s Blank Staples line, which is an essential collection of men’s streetwear first debuted in August of last year.
The collection, which will be available in a select number of H&M stores across mainland China and via the H&M China online store, has been inspired by Dunhuang’s Crescent Lake and a number of traditional Chinese myths. The capsule features mythological geometric figures that brings a contemporary and different feel to the wearer’s wardrobe.
This is the second time that H&M have collaborated with a Chinese designer after partnering with Angel Chen in 2019.
The collection will be available from 8th April 2021.
