The Tokyo-based independent label, TOGA, is much loved for its curious sensuality and experimental takes on wardrobe classics.
The collection is full of TOGA favourites including hybridised trench coats, deconstructed shirts, plissé skirts, exacting tailoring and exuberant accessories which have been given unexpected twists for the modern fashion-lover.
For women, key pieces include the silhouette-shifting, wool-twill trench coat and an oversized grey blazer with a spray of bugle beads at the chest pocket, as well as a navy tunic enlivened with TOGA’s trademark cut-out and embellishments. In accessories, dainty pumps come with cool cowboy heels and studs, adding a touch of tough glamour, alongside statement bugle-bead earrings and a collar necklace.
Meanwhile TOGA menswear stalwarts, the blue striped shirt and transparent V-neck jumper, are reworked in clever cuts and iridescent colourways respectively, easily paired with a chain-link necklace or a reversible bomber jacket with a vintage scarf lining.
“Fashion can communicate ideas and interests immediately and non-verbally. With TOGA, I have explored the concept of the customer having agency over what they are wearing, a decision that conveys their personality instantly: they can choose to have bare skin underneath a hole in their skirt, or put trousers underneath. I would love for this H&M collection to introduce that idea to a global audience,” commented Yasuko Furuta, Founder and Creative Director of TOGA.