The 724sq m store is located in a key district of Paris that is already oriented towards decoration, with neighbouring brands including Ikea, Miliboo and Zara Home.
H&M Home was founded in 2009 and offers a wide range of products including furniture, lighting, bed linen and tableware. The Parisian store is spread over two floors and houses a corner dedicated to flowers and an event space. Customers are offered a monogram service and a home delivery solution.
For the new store, H&M has collaborated with a number of local brands including Robertet, which is a perfume company based in Grasse, who will exhibit products there. Furthermore stationery and wallpaper specialist Season Paper will exhibit at the Parisian store.
Ida Lindahl, General Manager of the brand, commented: “Contemporary and inspiring, the store benefits from a pleasant shopping experience and sharp customer service, the latest trends and exciting collaborations. Paris is such a beautiful city and we are delighted to offer our customers the opportunity to discover our brand in its entirety.”
