The new store, which will be number 19 in the country, will be located in the El Quinde shopping centre in Ica.
“Our latest openings in the Centro Cívico and Larcomar shopping centres have been received with great success. We are sure that H&M El Quinde Ica will help us consolidate our presence in the southern part of Peru and will offer the latest trends to new customers, always at the best price and in a sustainable way,” said Joaquim Pereira, Country Manager of H&M in Peru, Chile and Uruguay.
The new store in the city of Ica will be the fourth in the country to have a grey water reuse system and the use of solar panels for windows and internal areas as part of the brand’s strategy and commitment to the environment and its goal of being climate positive by 2040.
With seven years of presence in the Peruvian market, H&M had 18 stores in 8 cities in the country before this latest unit, in addition to an online store with national coverage. Peru is the largest market for the fast-fashion chain in the Andean region and is also the fastest-growing.
