H&M Group is to launch Monki in the Philippines, the second Southeast Asian market for the Swedish fashion group’s diffusion brand. The first store for Monki in the Philippines will open later this year at SM Megamall in Manila and will be followed by a second at SM Mall of Asia.

“Monki’s mission is to empower young women everywhere and help them feel good about themselves,” said Jennie Dahlin Hansson, MD at Monki. “We can’t wait to get to know a new market and welcome new customers to our global family.”

Monki in the Philippines’ first store will be designed with glitter, mirrored walls and scallop detailing, in line with the brand’s format in Europe, according to a spokesperson. Founded in 2006 in Sweden, Monki joined the H&M group two years later. The company operates 127 stores across 19 countries and regions. The Philippines is the brand’s second destination in Southeast Asia after Malaysia.

Source: Retail News Asia