H&M has launched an online store on Shopee in Singapore and Malaysia in preparation for its Super Brand Day.
H&M’s engagement with e-commerce platform Shopee is part of the company’s continued efforts to digitalize and provide customers with an optimal omnichannel experience, intending to give them a more “flexible and meaningful” shopping experience that matches their changing demands. With H&M’s presence on the platform, more customers can access the brand’s offer of fashion and quality at the best price in a sustainable manner.
H&M also celebrated its first Super Brand Day on Sunday in Malaysia; another one will be held on Thursday, September 28 in Singapore.
“With its strong presence in Singapore and Malaysia, Shopee complements and strengthens our existing network of physical stores, digital stores at hm.com, as well as marketplaces,” said Oldouz Mirzaie, MD of H&M South Asia.
“We see a great opportunity for our brand to grow on this platform and further our vision of democratizing sustainable fashion by meeting our customers where, when, and how they choose.”
Customers can now shop the whole spectrum of H&M’s fashion offers, including the trendy and bold pieces from the brand’s Fall/Winter collection, in the ladies, divided, mens and kids categories.