H&M has launched an online store in Egypt. The fashion retailer entered Egypt in 2008 and now has 13 stores in the country. The online shop will give Egyptian customers access to an extended range of products including fashion for women, men and children as well as a range of H&M Home items.

In addition, there will be a number online-only pieces available. H&M said the new channel will lead to a better service for customers who will now be able to shop  online and collect and return products in-store.

Jazz Hayer, of H&M Alshaya Group, said: “We are extremely proud to be launching H&M’s Online Store in Egypt. We aim to strengthen our fashion offer in main cities and extend access across the country where we do not have stores currently” H&M now offers online shopping in 51 markets.