The launch of the online shop sees Australian customers now able to access quality clothing at affordable prices.
The online store was launched alongside side the retailer’s brand new loyalty scheme – H&M Member which offers shoppers personalised discounts, free shipping on orders over $60 and free returns for any online orders and invitations to attend exclusive events.
Thomas Coellner, H&M Australia Country Manager, commented: “We are very excited to finally launch H&M online in Australia and to be able to offer our fashion collections to customers nationwide anytime, anywhere. We now have 40 stores across the country and this significant milestone extends H&M’s omni-channel offering. We are also making history by being the first country to launch both online and our loyalty programme, H&M Member, on the same day.”
To celebrate the launch of the online shop and launch of H&M Member in Australia, customers can enjoy 20 per cent off their first purchase when joining the programme.
