The fast-fashion giant has launched its ‘Loooptopia Experience’ – a digital extension of its Looop recycling programme – on the open world platform.
The new experience has been developed alongside metaverse studio Dubit and the online space features a number of engaging environments, mini-games, styling session and events as well as other activities.
Three alternate worlds lie at the heart of H&M’s virtual city centre, Rainbooow Fields, Neon Studiooo and Fabric Fooorest. Each of these three worlds can be accessed to gather fashion ingredients and users can style their avatar with their own created garments.
Linda Li, Head of Customer Activation and Marketing, H&M Americas said on the experience: “People who shop and wear H&M garments and accessories are increasingly spending time in virtual space and digital worlds. The H&M Loooptopia Experience on Roblox is now allowing us to explore new ways to engage with our current and new customers in the place they love to be, both online and offline.”
