The store in Festival Place, Basingstoke will offer customers a very different interior look and feel to other H&M stores, with a focus on creating a modern and relevant shopping experience.
The store, which is expected to open in early summer 2021, will provide a warm, welcoming interior and a relaxed shopping environment where collections will be presented in slightly lower volume to create a curated display.
Toni Galli, Country Manager for H&M UK & IE said: “We are extremely excited to be reopening our H&M Basingstoke store in Festival Place with a first of its kind new look and feel this summer. Our aim is always to provide our customers with the best shopping experience possible and we are confident that our Basingstoke store will offer exactly this. We cannot wait to share more details with our customers in the near future!”
H&M opened its first store in the UK in 1976 and now, the brands UK & Ireland portfolio has grown to include in excess of 240 stores.
