Pandora has appointed Martino Pessina to the newly established role of Chief Commercial Officer, effective April 2. 

Pessina joins the Copenhagen-based jewellery retailer from fast-fashion giant H&M. where he served as President, North America. Pessina has spent close to 20 years in different roles at H&M and been in charge of retail, sales, merchandising, operations and global expansion. 

The newly established CCO position will be a cornerstone in Pandora’s new operating model, in which the more than 100 markets the company operates in were grouped into 10 clusters. Each of the clusters is headed by a general manager (based in the largest market in the group). Leading the 10 clusters will be Pessina, who will be responsible for commercial operations across the company’s markets. 

In addition, Pessina will manage a “retail centre of excellence” to improve global merchandising, store development, planning and execution. He will also lead a new function called network & franchise management overseeing the retail estate and supporting franchise partners globally.