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Hoff Advances in Latin America

The Spanish fashion, footwear and accessories brand has officially arrived in the Panamanian market, with a store of about 100sq m in the Multiplaza shopping centre in Panama.

“In six months we opened six stores in Latin America. After Mexico, Colombia, Honduras, and Guatemala comes the new Panama store in Multiplaza. Great work by all the teams involved,” reported Domingo Barrachina, Development Director at Hoff.

The brand also confirmed that during the month of March it will have new openings in the region, without specifying the place and date. Likewise, at the end of 2023, Hoff’s local representatives and partners in Colombia announced that “the objective is to open 10 to 15 stores in the national territory”, without giving further details.

Founded in 2017, Hoff has multiplied its turnover by 20 in the last three years and will close this year with a turnover close to 60 million euros in its global activity. Currently, the brand has a presence in 45 countries.

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