The sneaker company is advancing its expansion strategy with a triple opening in Barcelona consisting of two singe-brand stores and a corner in El Corte Inglés.
The Hoff Brand will be installed at number 111 of Rambla Catalunya and in the commercial complex L’Illa Shopper Centre. Meanwhile, a third space in El Corte Inglés will open on Barcelona’s Avinguda Diagonal.
Along with another recent opening in Palma, these three new openings in Barcelona form part of the company’s retail development plan, which will hopefully see 20 openings this year alone. Of these road mapped stores, 15 will be opened in Spain and the rest in European cities such as Antwerp and Amsterdam.
The brand is also looking to expand its presence through the franchise format, specifically with spaces in Chile, Mexico and Greece. Meanwhile to gain a presence in wholesale, the brand has signed agreements with distribution chains such as El Palacio de Hierro in Mexico, Falabella in Colombia and Chile and Nordstrom in the US.
