The company is diligently pursuing its international growth strategy by joining forces with Myntra to expand across the Indian market.
The Spanish footwear and fashion label has entered into an agreement with the local e-commerce giant, which already partners with other prominent Spanish brands such as Tendam and Mango, to tap into one of the world’s most promising markets.
Fran Marchena, the brand’s founder, disclosed this development to El Economista, though he refrained from divulging the specifics of the alliance or the subsequent steps for the expansion in India with Myntra. The Spanish brand, celebrated for its stylish sneakers, also plans to inaugurate new retail locations in the Middle East, including a franchise in Doha, Qatar.
Originating from Elche (Alicante), the brand initially established itself online but has since achieved substantial offline presence. Currently, 45 per cent of its business comes from the multi-brand channel, complemented by its retail operations. Hoff operates 18 stores in Spain and has expanded internationally with self-managed boutiques in major European cities such as London, Paris, Porto, Lisbon and Maasmechelen, as well as franchised outlets in Colombia, Panama and Chile.
