Holman, a leader in designing, fabricating and installing exhibits, branded experiences and more for the attractions industry, is celebrating the success of a recent project that it worked on in partnership with world-renowned entertainment brand Hasbro. The company has created a unique Nerf experience in a Toys R Us location in London, Ontario, Canada.
Hasbro wanted to create an exclusive in-store experience that would drive traffic and increase customer engagement with Nerf products at a flagship Toys R Us location, so Holman reimagined the space, creating an interactive showroom where customers could interact with products. NFC tags allow customers to dive deeper with exclusive content, creating a unique in-store experience with multiple touchpoints.
This design required the removal of all merchandised products from a total of 28 feet of shelf space, in order to convert the area into a showroom where customers could touch and feel the product.
Featured products were showcased on gravity hinges that automatically rotate back to their original positions when customers let go, ensuring a clean and consistent profile view and presentation of the products. Custom-made bunkers were installed at the back end of the centre gondolas, which also allowed customers to interact with additional products.
Looking down the centre of the showroom, additional premium products are exhibited in a 4 ft custom back wall section, allowing customers to touch and feel them as well as viewing them.
After the introduction of this brand experience showroom, the Toys R Us location is up 30% in sales. Nerf sales have risen by 11% and the store ranking climbed to #2 from #13 in performance.
