The historic market town of Holt, located in Norfolk, will leverage Coniq’s IQ Connect, an innovative real-time Geo-Loyalty solution, to significantly increase footfall and sales.
Supported by North Norfolk District Council with funding from the Norfolk Strategic Fund, the new “Access Holt” loyalty programme will leverage advanced micro segmenting and geofencing technologies developed by Coniq to encourage customers to spend time and money in Holt’s unique independent shops, galleries, cafes, restaurants, bars and hotels.
To be launched this summer, Holt will use Coniq’s digital IQ Platform, to identify and engage with customers throughout the entire shopping journey by sending highly personalised, multi-channel communications before, during, and after they visit local retailers participating in the loyalty programme.
By creating geofences to anonymously identify the location of customers, which automatically triggers push notifications, residents and tourists of Holt will receive personalised incentives to encourage them to visit local attractions. When they buy in-store, customers continue to receive highly relevant communications and offers – all the while earning towards future rewards.
Holt’s Nigel Hadlow added: “We chose Coniq because they have developed an end-to-end digital platform that will empower us with all the tools and data to drive successful engagement and loyalty for the town. This is really important. It is no longer sufficient for town centres to rely on counting footfall because the number of people entering a shop has become irrelevant unless this data is captured and interpreted to engage individuals based on their personal buying preferences.”
