Homebase, which is one of the UK’s leading home and garden projects retailers, today announces the trial launch of two DECORATE by Homebase stores, opening in Sutton and Cheadle.
The stores will aim to build on the retailer’s strength in decorating, these smaller format stores are located in the former Bathstore shop and will aim to provide everything customers need for decorating projects under one roof, which could possibly limit the number of different shops that they need to visit.
Dedicated to decorating, the store will provide all the products needed for a decorating project, from flooring and tiling to the perfect paint colour and brushes and will also feature a small selection of homewares and decorating project essentials.
“We’re always thinking about new store experiences for our customers, to deliver on our vision to make Homebase the go-to place for the inspiration, expertise and products customers need to take their projects from start to finish. We’re extremely excited about this concept. This launch was initially in our plans for March, though we chose to delay opening to ensure we could open our doors safely for customers and our team. We are launching DECORATE by Homebase on a trial basis at this stage, but we see potential to roll this out across more high streets in future.” – Damian McGloughlin, CEO Homebase