Leading off-price home décor retailer HomeGoods has introduced e-commerce on to its HomeGoods.com website as of yesterday.
The site debuts with a selection of curated products, featuring a mix of merchandise just like shoppers can find in-store. Categories include bedding, bath, decorative pillows, kitchen goods, seasonal décor, pet, and storage/organisation, with new items to be added regularly.
Customers who make purchases on the site will be able to return online merchandise via mail or in-store at any one of the more than 820 HomeGoods locations across the US. HomeGoods plans to continue to expand its online store, beginning with a collection of gifts and themed décor in time for the holiday season. The site also features a local store-finder tool.
HomeGoods parent The TJX Cos. initially announced it would introduce e-commerce at the home décor chain as part of its earnings release for the third quarter of fiscal 2020. At the time, TJX said it would roll out e-commerce at HomeGoods later in 2021 to leverage its strength in the home category and capitalise on its market share growth opportunities.
