The mission-driven beauty brand that was created by Selena Gomez, Rare Beauty, is set to land in Hong Kong exclusively at Sephora.
Rare Beauty uses unique formulas to create breathable and airy makeup that go on easy for adjustable coverage and a fresh finish, without hiding what makes people unique. The full line of thoughtfully formulated, thoroughly tested products includes 14 categories and 133 products that will be available on 15 July at Sephora Hong Kong ifc mall flagship store, Windsor House store and K11 Art Mall store and Sephora.hk.
“I am so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,” said Selena Gomez, Founder and Creator of Rare Beauty. “These products are not about being someone else, it is about being who you are, whether that is rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it is not something you need. I want every person to feel beautiful exactly as they are,” continued Gomez.
Rare Beauty products are designed for everyday self-expression, and each product has a unique sensorial story. Since the brand’s inception, Selena has been involved in every step of product development.
