Horace is continuing to roll out its network of branded stores. After Paris and Lyon, the brand of natural cosmetics for men is setting up in Lille for the first time, at 15, rue Lepelletier.

Founded in 2015 by Marc Briant-Terlet and Kim Mazzilli, Horace first launched exclusively on the web, before testing itself in pop-up format. The brand then opened its first Parisian boutique in June 2020 at 68, rue Vieille-du-Temple.

Today Horace has seven branded boutiques and a shop-in-shop at Galeries Lafayette Haussmann. New store openings are expected in 2023. The Made in France cosmetics brand is also present at Monoprix, Galeries Lafayette stores and pharmacies. To support its development, Horace, which offers skin, hair and even beard care formulated from a minimum of 95% ingredients of natural origin, raised funds in 2018 from  Bpifrance, Kima Ventures, from Ami CEO Nicolas Santi-Weil, and Sébastien Lucas, founder of the digital services company Oxalide. At the end of 2019, the brand carried out a new funding round.