The Spanish brand, which was acquired by Tendam in November 2019 is set to present its first collection – Spring/Summer 2021 under the artistic direction of the Tendam team.
During this initial phase, Hoss Intropia will be available in 20 of the Cortefiel and Pedro del Hierro flagship stores throughout Spain in a “shop-in-shop” or boutique model as well as featuring a @Showroom concept in six other stores. It will also have its own online shop. The Hoss Intropia brand will gradually grow its presence internationally, within department stores and throughout the franchisee network.
Marie Castellvi-Dépée, CEO of Cortefiel and Pedro del Hierro said: “Hoss Intropia was a fashion classic for women in Spain and internationally. Its romantic-sophisticated bohemian feel exudes a style of its own, setting it apart from the fashion trends of the day. We are staying true to its authenticity as we relaunch the brand and take advantage of its obvious compatibility with the rest of Tendam’s brands for women. Hoss Intropia caters to the affordable luxury segment.”
Hoss Intropia returns to the market with a commitment to sustainability; more than 30 per cent of the spring/summer 2021 collection is sustainable, made with recycled materials, a denim line designed for responsible washing and all the T-shirts made from organic cottons.
