The emerging IG Hotels & Resorts’ brand voco Hotels has reached 100 properties signed and opened globally just five years after it launched its first.
Launched in 2018, voco hotels has quickly become the fastest-growing brand within IHG Hotels & Resorts’ Premium collection with properties in 18 countries and new-to-market hotels opening in Japan, Kenya, Spain and India. With 46 open hotels and 55* hotels in the pipeline, voco continues to be a key driver of IHG’s overall growth in the conversion space.
The rapid expansion of the upscale conversion brand reflects the strength of IHG’s enterprise platform through which hotel owners can grow their business by being part of IHG’s distribution channels, relaunched app and transformed loyalty programme, IHG One Rewards, with more than 115 million members.
With a design and operational framework conducive to conversion, the brand empowers owners to carry through their own unique vision for each property, ensuring its legacy and historical connections to the surrounding community, remain strong.
* Pipeline hotels are a combination of new signings pipeline, unbranded openings, unbranded pipeline and brand switches.
