This is the first time that Waitrose has given an exclusive bay on its shelves to any other company.

A cross-category, capsule, presentation of some of Hotel Chocolat’s most sought-after products will feature in the new spaces, including: The Velvetiser drinking chocolate machine with selection boxes of the top 10 flavours; boxed selections of iconic filled chocolates by genres including ‘Serious Dark Fix’, ‘Patisserie’ and ‘Milk to Caramel’; Bottles of award-winning Velvetised Cream drinks made with vodka, chocolate and cream and accented with Caramel & Clementine and more; Solid chocolate Batons; Unbelievably Vegan, Hotel Chocolat’s innovation of the creamiest tasting chocolate made without diary.

Hotel Chocolat, Chief Executive Officer and Co-Founder, Angus Thirlwell, commented: “We’re thrilled to be a part of this dynamic collaboration – a dedicated Hotel Chocolat branded space embedded within Waitrose, uniting two of the UK’s most loved brands. Our relationship with John Lewis & Partners has grown tremendously over the past ten years and we have built a terrific rapport.”