The move comes as part of the brands efforts to meet higher demands for sustainability.
The new ‘drive-to’ store is located in Cambridgeshire and covers an area of 1400sq ft, which is roughly around twice the size of a regular Hotel Chocolat location. The store will stock Hotel Chocolat’s full range of products as well as a range of 50 end of season products and a selection imperfect chocolate products. The retail company is selling the misshapen collection in a bid to reduce waste and is the perfect solution to selling unsold products.
The location also has a 3000sq ft alfresco seating area where visitors will be able to enjoy a selection of tasty chocolatey treats from the Hotel Chocolat café as well as 100-space car park for customers.
Chief Executive Office Angus Thirlwell has commented that the store had ‘gotten off to a great start’ and that following this success the brand aims to launch more outlets across villages, retail parks and service stations.
