The UK chocolatier has seen its revenue increase by three per cent to £136M in the year to 28 June.
Digital sales for the brand have surged through the 200 per cent barrier year-on-year in the retailer’s fourth quarter as it also benefitted from a 47 per cent uplift in sales of subscriptions and recurring purchases.
Angus Thirlwell, Chief Executive of Hotel Chocolat, said: “I’ve been hugely impressed by how our team have responded, culturally, professionally and ethically during the pandemic. The acceleration of change in the retail landscape has galvanised us to speed up our plans and investments in the opportunities we were already pursuing.
“Our physical retail usually accounts for over 70 per cent of sales in the second half, but all locations were closed for the entire Easter period this year and beyond. It is a testament to our lovely customers’ loyalty that they switched in droves to online.”
