citizenM, the award-winning Dutch hotel and lifestyle brand has entered into an exciting collaboration with German project developer GBI.
The idea behind the collaboration is the expansion into the German hotel market. The focus for the company’s expansion in Germany will be spread across the four cities of Munich, Hamburg, Frankfurt and Berlin, where citizen plans to open several hotels in each city.
“It had been clear for some time that Germany, as Europe’s strongest economic country and a sought-after travel destination, would be one of our next targets,” said Klaas van Lookeren Campagne, CEO at citizenM, “but we needed the right partner and consultant for our expansion. We are delighted to have found this with GBI.”
“For GBI, the new mandate is a perfect addition to its development activities,” commented Reiner Nittka, CEO of GBI Holding AG. “In terms of brand positioning and location requirements, this is an ideal fit. Now we can supplement further locations with exactly the right brand.”
