PPHE Hotel Group, the international hospitality real estate group which develops, owns and operates hotels and resorts, is pleased to announce the transformational repositioning of its Berlin Mitte property into a new generation art’otel branded hotel.
Since its launch in the late nineties, the Group’s owned art’otel brand has evolved significantly in response to the consumer trend for boutique and lifestyle hotels. In line with the Group’s strategy to rejuvenate and elevate the art’otel brand positioning, art’otel Berlin Mitte is in advanced stages of a €2.8M investment programme which will transform the property into an upper upscale premium lifestyle art’otel branded hotel.
The repositioning of art’otel Berlin Mitte involves a refurbishment of the hotel’s public areas and the creation of a spa and wellness area. The final phase of the repositioning programme will involve a full renovation of all 109 bedrooms and suites, bathrooms and corridors, with all repositioning works expected to be completed by the end of the first quarter of 2024.
This investment programme follows the successful launch of the iconic art’otel Amsterdam and the recent opening of art’otel London Battersea Power Station (December 2022). The Group’s development pipeline for 2023 and 2024 includes a further three exciting new generation art’otel branded properties in Zagreb, Rome and London Hoxton.
