As the run up to Christmas commence, Hotter has opened its very first pop-up store in Manchester’s Trafford Centre.
Hotter’s Trafford Centre pop-up store will remain open throughout November and December, covering the Christmas period. Customers will have to option to use Hotter’s Footprint 3D Scanner to accurately their measure their feet before purchasing a pair of shoes.
Hotter sells more than 1.3 million pairs of shoes each year and in a response to the changing high street and consumer needs, the brand is continuing to roll out is Retail 2.0 strategy.
Victoria Betts, Chief Commercial Officer, Hotter, said: “Around 40 per cent of in-store orders are now ordered directly from our warehouse and we expect this to rise with the continuation of our Retail 2.0 strategy. The transformation of our physical store network, alongside opening up pop-up units and garden centre digital kiosks, is about adapting the way we interact with customers as they continually seek more from in-person shopping experiences.”
