The Saudi Downtown Company (SDC) has been launched by His Royal Highness Crown Prince Mohammed bin Salman, Chairman of the Public Investment Fund (PIF). The SDC aims to build and develop downtown areas and mixed-use destinations in 12 cities throughout Saudi Arabia.
The company plans to improve infrastructure and build strategic partnerships with the private sector and investors, by creating new business and investment opportunities in key economic sectors including retail, tourism, entertainment, and housing.
The 12 cities include: Al-Madinah, Al-Khobar, Al-Ahsa, Buraidah, Najran, Jizan, Hail, Al-Baha, Arar, Taif, Dumat Al-Jandal, and Tabuk. SDC will develop over 10m sqm of land across all projects, creating modern destinations drawn from Saudi Arabia’s diverse local culture and traditional architectural motifs, while using cutting-edge technology in every project.



