The smartphone giant has signed a contract with Kaden Investment to open its largest store outside of China in Saudi Arabia.
The new flagship store is set to be located in Riyadh Front, and will allow Huawei to access consumers who have an increasing demand for a number of cutting-edge technologies, products and services. This increase in demand has stemmed from Vision 2030, where Saudi Arabia intends to reduce barriers to market entry and open up investment opportunities in key sectors such as ICT and telecoms.
Khalid Al-Falih, Minister of Investment of Saudi Arabia, commented: “Huawei is one of Saudi Arabia’s most valued and long-standing digital partners and was ahead of the curve in recognising the investment potential of the Kingdom’s telecom sector. Huawei has played an instrumental role in Saudi Arabia’s development, collaborating with government and private enterprises to enhance our nation’s technological infrastructure.”
Terry He, Chief Executive Officer of Huawei Tech Investment Saudi Arabia, added: “Saudi Arabia is an important market for us, and we are dedicated to providing the very best communications technology to the Kingdom, as well as to investing in the growth of the local ICT ecosystem.”
No opening date has yet been announced for the new store.
