The brand has announced the expansion of its online store to customers in the UAE, Kuwait, Saudi Arabia, Bahrain and Oman.
Customers in twelve additional markets across the globe, including the GCC are now able to explore and shop the brand’s latest Boss and Hugo collections online via the group’s online flagship. The move comes following Hugo Boss achieving more than €200M in online sales last year after expanding its online portfolio by a total of 32 stores.
Matthew Dean, Director of Global E-Commerce at Hugo Boss, commented: “The investments in our online business are paying off and our momentum keeps building. Now we are taking the next step by expanding the e-commerce network even further around the globe. In doing so, we are taking the changing shopping behaviour of our customers into account, which is increasingly shifting towards online.”
With the successful expansion of hugoboss.com, the brand is consistently chasing their goal of increasing its own online sales to more than €400M by 2022.
