This is the first collection to be developed digitally by Hugo Boss, and will be available as part of the Pre-Fall 21 Season.
The new digital collection will offer 105 pieces encompassing apparel, footwear and accessories. The whole process has been completely digital from the initial sketches to the selection of fabrics, prototyping and the finished collection. This announcement comes as part of Hugo Boss’s commitment to developing 80 per cent of their collections on an electronic basis by 2022.
The new digital showroom and lookbook will feature avatars and styling environments in high-resolution renderings that shows the pieces including their structure and the fabric used to create the items.
“This Pre-Fall 21 Boss Men’s Casualwear Collection makes us one of the first in the fashion industry to create a complete digital universe that extends from collection development to ordering. Avatars perform the roles of models, with the digital lookbook marking an important step forward in our cooperation with partners,” commented Ingo Wilts, Chief Brand Officer at Hugo Boss AG.
