The German menswear brand has opened the doors to its first own store in Bolivia at the Ventura Mall, Santa Cruz de la Sierra.
The new store spans a space of approximately 80sq m and the design reflects the clean image of the brand with an offer of menswear, from casual wear to office wear, sporting goods and smart suits. It has been reported by Bolivia Retail that the brand already had a small shop in shop inside the Maison Comet store also in the city of Sant Cruz. This however, is the first store owned by the brand.
Hugo Boss does already have a presence in the neighbouring countries of Colombia, Peru and Ecuardor and now completes its market presence in the Andean region with this opening. The brand is known as a pioneer of men’s suits and presenting a luxury offer in the local market.
Bolivia continues to be a market where new international luxury and high-end brands are expanding.
