The Iberostar Group has announced the June reopening of several hotels in selected destinations, including Spain (Balearics, Canaries and Andalusia), Montenegro, Greece and Mexico, among others.
The Hotel Iberostar Cristina, on the island of Majorca, will be the first to reopen early this month, in a trial phase where employees, Group executives and members of the Fluxá family themselves will have the chance to test out the new health and safety measures before welcoming our first customers.
Iberostar Group resumes operations with science-based solutions in place to guarantee optimum care for both people and the environment. Through its Medical Advisory Board, which includes biologists and doctors specialised in Public Health for the tourism industry, the Majorca-based company has developed more than 300 health and safety measures in coherence with the circularity policies promoted through the Group’s Wave of Change movement, for the protection of the environment and the oceans. The hotel chain is also working closely with its partner SGS, the world leader in inspection, verification, analysis and certification services, which has endorsed the disinfection and sanitisation protocols for the hotels.
As Sabina Fluxá, the Group’s CEO, explains, “the difficulty lies not in designing safety protocols, but rather in doing so from a holistic, science-based perspective without undoing the progress we’ve made in caring for the environment. We are proud of the measures we have introduced, particularly because they have allowed us to maintain our commitment to being a single use plastic-free company, as far as legislation permits, and enabled us to reinforce our circularity policies and the use of products with a minimum environmental impact”. As an example, the new procedures include the use of masks made from recycled and recyclable materials, and measures that encourage frequent hand washing to minimise the use of gloves.
Furthermore, the Iberostar Group has designed a training plan for all its teams, facilitating the transition to the ‘new normal’, and will carry out regular audits of all its procedures and protocols. The training plan covers four key areas: general epidemiological instruction, application of protocols, coaching in new consumption habits and ad hoc training created by the Medical Advisory Board.
All these new protocols and measures have enabled the Iberostar Group to consolidate its business vision and further improve its leadership in responsible tourism. “The UN has launched a call to consider this recovery as an opportunity to ‘build back better’. As a company, we accept this challenge. Now, more than ever, there is an urgent need for responsible tourism that cares for people and the environment, and commits to creating healthy settings”, says the Group’s CEO, Sabina Fluxá.
