Icon Outlet at The O2, London’s leading outlet shopping destination, is celebrating the achievement of three milestones, with its latest store launches, strong performance and the appointment of new leasing director, Louisa Dalgleish.
Leading the news is the opening of Clarins, the French cosmetics and beauty brand. The 1,500sq ft boutique stocks a wide range of the brand’s skincare and make up products for women and men. Clarins joins Icon Outlet’s impressive fashion, beauty and accessories line-up, which also includes Tommy Hilfiger, Ted Baker and Calvin Klein.
Also just opened is leading sports retailer, Lids. Lids’ 977sq ft store features a vast assortment of major North American league team product from MLB, NFL, NBA and NHL, among others, as well as items from go-to brands including adidas, New Era Cap, ’47, Mitchell & Ness, Hurley, Oakley, Local Crowns, and more. The store will also feature Lids’ signature Custom Zone, which allows consumers the opportunity to custom embroider a hat or apparel piece of their choice in-store, including from the retailer’s numerous options of player numbers and autographs.
The opening of Clarins and Lids follows a continued strong performance by Icon Outlet, with sales in October up six per cent versus 2019. For April to October as a whole, Icon Outlet’s sales were up five per cent on a like-for-like basis compared to 2019. The figures demonstrate Icon Outlet has bounced back very positively from the height of the pandemic, with the performance reinforced by a recent report by CACI.
