The Outlet has revealed that sales have increased by 30 per cent between the first week of opening and the twelfth.
Sales have trended from approximately 65% of previous year like-for-like at reopening to around 95% like for like in weeks 11-12. Icon Outlet’s weekly footfall has also doubled since reopening and now stands at 75% of prior year footfall.
The strength of Icon Outlet’s performance is a result of the urban outlet’s retail offer evolving post-lockdown, with international designer brand, Tommy Hilfiger Kids joining in recent weeks. In addition, the recent opening of Haidilao Hot Pot is attracting a new domestic Chinese customer and Icon Outlet is building a reputation as the ‘go-to’ retail destination in the capital.
Speaking on behalf of AEG and Crosstree, Marion Dillon, Leasing Director for Icon Outlet, commented: “Icon Outlet had already established itself as a standalone retail destination offering something different in the capital, but that position is even stronger now as Londoners and visitors from the South East adjust to shopping in the new reality. Icon Outlet’s great value premium brands and its unique experience are proving to be an enduring combination.
“We have created a successful retail community in which operators thrive due to the appeal of Icon Outlet and its position as a key part of The O2, the world’s number one events and entertainment venue.”
