According to a local media report, the Swedish fragrance maker Byredo has launched a new flagship store in Thailand.
Situated in the iconic Iconsiam shopping centre, the newly opened store is the perfume brand’s first flagship in Southeast Asia and is another landmark in their global rollout plan. The new Thai location will retail Byredo’s signature perfumes, home fragrances, make-up collection and bodycare products, as well as Stockholm-based brand’s new offering, Byproduct.
“Byredo’s creative ambition of connecting with people comes in various forms – and I have never wanted to limit what those could be. Byproduct is a physical exploration of this belief,” said Ben Gorham, Founder and Creative Director at Byredo.
