The International Council of Shopping Centers has launched a marketing and branding initiative to help its members communicate with one voice about the importance of retailers and retail real estate as the country seeks to recover from the COVID-19 crisis
“Our members have faced incredible hardship over the past several months—and our communities are hurting because of it. Back. Together.’ appropriately balances sensitivity to potential consumer anxieties and optimism about re-openings and returning to our communities and centers. The campaign showcases the relationships and the experiences that our shops and centers bring to life and marks just how integral retail real estate spaces are to our social fabric.” – Rae Logsdon, senior VP, communications, marketing, publishing and research at ICSC.
