IKEA is gearing up to open its first-ever city store in Utopia City, Worli and become even more accessible to many more people in Mumbai.
After opening a large-format store in Navi Mumbai last year, the Swedish retailer is coming to Worli, Mumbai — closer to where the many people of the city live, work, commute and socialize. The IKEA City Store will be located at Utopia City, one of the top shopping and retail destinations in Worli, Mumbai and well-connected to the rest of the city.
Introducing new customer meeting formats is part of IKEA’s omnichannel approach. In line with IKEA’s long-term commitment to Maharashtra and India, the Worli store will be the first of its kind in India, following cities such as Paris, Moscow and Shanghai.
The city store format allows IKEA to be adapted to smaller spaces in an urban context and makes it more convenient for the many customers to experience the IKEA offer. Consumers will be able to shop the IKEA range based on a well-integrated digital and physical shopping experience. It is between 50,000 – 100,000sq ft, whereas the traditional big IKEA blue box, is typically 400,000 – 500,000sq ft. The store in Worli will be 80,000sq ft and will open towards the end of 2021, complete with all safe shopping measures in place.
Along with the restaurant, services such as remote planning, personal shopper and Click & Collect will also be available at the store to contribute to the seamless customer shopping experience in the IKEA omnichannel landscape. IKEA believes strongly in the Indian market potential and there will be further store openings in the next year. The Worli City Store will be followed by a second city store.