The Swedish furniture giant is planning to open two ‘planning studios’ in the Los Angeles area in 2022.
As part of Ikea’s continued push to be more accessible to its customers by opening new store formats in city centres, the brand is set to open an 8,000sq ft location at Long Beach Towne Center Long Beach and a second ‘planning studio’ location, for which further details will be announced soon.
The concept was debuted in the US in 2019 on the Upper East Side of Manhattan and the three-storey, 17,350sq ft store provides customers with personalised design services. Everything must ordered online, either in-store or at home. The newly announced West Coast planning studios will offer customers the chance to book appointments and get support from design specialists with planning and ordering home furnishing solutions.
“Ikea is transforming to better meet the needs of our customers, and we are excited to strengthen our presence in Los Angeles and be where people are – whenever and however they want to meet Ikea. We’ve seen that customers are still eager for in-person experiences. That’s why we’re investing heavily in brick-and-mortar locations, and newer, more accessible store formats like the two L.A. planning studios – in addition to e-commerce,” commented Javier Quiñones, CEO & Chief Sustainability Officer, Ikea U.S.
