The home furnishing giant has launched its very first streetwear clothing collection, Eftertrada, which will be available from October 14 on the Italian market.
The pieces of the capsule are intended to simple, basic and functional and therefore born from the founding values of the Ikea philosophy. Two items of the collection, the sweatshirt and t-shirt are both adorned with the yellow and blue logo on the back, whilst the front portrays the large barcode of the most popular Ikea product – the Billy bookcase. Above this is the inscription of: ‘Design and Quality Ikea of Sweden’.
The t-shirt and sweatshirt are both made of cotton and are accompanied in the collection by accessories including a fabric bag, bath towels, water bottles and a keychain as well as the iconic Ikea cushion in the shape of a red heart and the Knorva hat.
The development of the Eftertrada collection took place through a collaboration between the Swedish parent company and the Japanese branch in Tokyo.
