Gushcloud and SL Experiences have announced that the Sneakertopia pop-up sneaker experience will be opening in Asia.
Building on the success of the initial venue in Los Angeles, Sneakertopia, which is described by the organisers as “one part pop art gallery, one part insanely huge sneaker closet” will launch in Seoul, South Korea in April 2022. Sneakertopia also recently held a pop-up at Chongqing Jiebeifang International Consumer Festival in China.
The pop-up experience celebrates sneaker culture and the footwear loved by artists, musicians and athletes around the world. Guests will be able to discover rare kicks as well as interactive street art that takes inspiration from sneaker culture across sport, music, art, fashion and more. Following its stint in Seoul, Sneakertopia will tour North and Southeast Asia.
The concept is the brainchild of Emmy Award-winning producer Steve Harris and Silicon Valley Tech entrepreneur Steve Brown, who wanted to celebrate their love of the iconic footwear and share this with audiences around the world.
“Sneakertopia Asia is a dream that our team has been developing for years. We’ve had great success bonding over our love for sneakers in Los Angeles, and we wanted to bring this celebration over to Asia where a lot of people share the same passion,” says Harris. “Although we’ve had a few bumps in the road with the Covid-19 pandemic, there is still a great demand for offline experiences and we want people to experience and appreciate the transformative culture of sneakers.”
