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Impossible Foods and VOX Cinemas Team up

The two companies have joined forces to provide moviegoers with a plant-based menu that coincides with the release of the new film, Mission Impossible – Dead Reckoning Part One.

Launching this week, this collaboration will offer a variety of Impossible products Made From Plants at VOX Cinemas across the United Arab Emirates (UAE).

“Creating a more sustainable food system is core to the mission of Impossible Foods, and we’re thrilled to work with VOX to bring delicious plant-based burgers, sausages, and nuggets to their menu,” said Noel Clarke, SVP International, Impossible Foods.

Impossible Foods, known for its plant-based alternatives uses plants instead of animal-derived ingredients, reducing water consumption, greenhouse gas emissions, and land usage.

The partnership between Impossible Foods and VOX Cinemas provides an opportunity for moviegoers to enjoy a range of plant-based options while enjoying the latest instalment of the Mission: Impossible franchise. Among the featured items on the menu are Impossible chicken nuggets, beef burgers, and hot dogs.