Three sites in the country are being renewed to expand and improve the shopping experience for guests and to increase the brand’s position in the region.
The company has renewed its Zara, Bershka and Stradivarius stores in Pereira and all three are located in the Parque Arboleda shopping centre to advance its regional positioning. In parallel, H&M plans to land in the city, although the office of the Swedish brand in the country has not officially confirmed it.
According to data revealed by the Raddar Fashion Observatory and Inexmoda, fashion consumption in the country during 2022 amounted to 30 billion, more than 6.8 billion dollars at the average exchange rate for the day, with an increase of nine per cent compared to 2021.
