Lotte Duty Free, the country’s largest travel retailer and the world’s second largest, has opened the sector’s first ‘Smart Store’ – a hi-tech zone on the first floor of its flagship Myeong-dong store in Seoul.
The Smart Store, created over the past month, minimises face-to-face contact and offers a fast and comfortable shopping environment.
“The Lotte Duty Free Smart Store is the first future store in the industry that enables a new digital experience,” said CEO Kap Lee. “Lotte Duty Free will continue to strive to provide such innovative shopping services in the future.”
Lotte Duty Free said that the new zone features differentiated services from each brand, such as virtual make-up demonstrations. Non-face-to-face shopping is expected to accelerate fast, said Lee, as he revealed the retailer’s push into advanced digital innovation technology.
Lotte Duty Free’s 520sq m Smart Store features a range of beauty products, including cosmetics, perfumes, and beauty devices. By applying digital technology to offline stores, the customer experience is enhanced, and face-to-face contact is minimised to create a fast and pleasant shopping environment without waiting, the retailer said.
