Global heavyweights from around the world are confirming their participation at InFlavour, Saudi Arabia’s first government-backed B2B food event, ahead of its inaugural three-day exhibition and conference in Riyadh this October.
InFlavour is set to run at the Riyadh International Exhibition & Convention Centre from October 29-31, 2023.
Organised by Tahaluf, the Informa Business entity, with the backing of the Saudi Ministry of Environment, Water and Agriculture (MEWA) and the General Food Security Authority, the event is set to be the biggest F&B business generator in the region, aiding the growth of the multi-billion-dollar food service market. The event is also expected to showcase the Kingdom’s rich F&B culture. It recently won the official support of the Saudi Culinary Arts Commission, which seeks to introduce Saudi dishes locally and globally.
“The Commission has acknowledged that InFlavour, while set to massively stimulate the Kingdom’s F&B sector, also presents a powerful opportunity to promote Saudi Arabia as a destination for unique culinary experiences and, as such, has come on board as an official support partner,” said Michael Champion, Chief Executive Officer of Tahaluf.
