The joint venture will exclusively operate perfurmarie in Greater China, Taiwan and Singapore.
Inspired by its home studio and private club in Soho, New York, Perfumarie Asia will showcase its brand portfolio via dynamic, immersive experiences in shoppable, retail labs. The brand will leverage Infra’s expertise in scaling-up luxury brands in the region to extend its reach into the Asian market.
Richard ‘Ricci’ Kisembo, Chief Executive and CMO of Infra, commented: “Perfurmarie creates a foundation for Infra’s niche scent and complexion business as well as Infra’s next-generation selective retailing concept, and we are excited with this partnership.
“Infra believes that Perfumarie’s overarching model is the future of individually experiencing visceral scent driven products. We look forward to leveraging Perfumarie’s design and sourcing expertise to curate provocative scent experiences.”
