UAE-based Majid Al Futtaim Lifestyle has inked a strategic partnership with Poltrona Frau, a luxury Italian furnishing and interior brand.
Through the agreement, the rights to Poltrona Frau products in the UAE have been acquired by Majid Al Futtaim Lifestyle. CEO of Majid Al Futtaim Lifestyle, Fahed Ghanim, said: “We are thrilled to welcome Poltrona Frau’s Italian masterpieces into Majid Al Futtaim Lifestyle’s burgeoning collection of world-class international brands. At Majid Al Futtaim, we continuously seek unique diversification opportunities that complement our existing portfolio with brands that require their own distinct strategies. The Poltrona Frau partnership is a testimony to that pioneering spirit and we look forward to a fascinating journey ahead as we build the brand’s presence in the market.”
“We believe Majid Al Futtaim Lifestyle’s vast ecosystem and its ability to interpret the true spirit of a brand and, ultimately, their people, will help elevate Poltrona Frau to the next level and accelerate our growth strategy across the region,” said Nicola Coropulis, CEO of Poltrona Frau.
